Zap designs advertising solutions for IPTV platforms. Our customers are mostly providers of broadband television although the ultimate beneficiaries of our software applications are advertisers and other key players in that space.
Zap consumer analysis provides this community with a powerful tool for the accurate micro segmentation of IPTV audiences into addressable interest groups. The methodology we use is based around the aggregation of audience viewing which is collected individually but then analysed into clusters to create a practical way of commercialising and monetising consumer data.
We are UK based but have extensive research and commercial relationships across Europe and beyond.